Best Black Friday Deals and Discounts You Don’t Want To Miss [2026]
Wondering what the big deal is with Black Friday? And why does every business on earth seem to be obsessed with the quasi-holiday? Or are you just looking for great deals?
Black Friday has become a sort of global cultural institution. Everyone knows about it, some look forward to it, and a few go crazy for the big day.
It may be hard to believe, but Black Friday hasn't always been a thing, and it's actually a relatively recent development. Below, find out everything you wish to know about the weird, wild, and overtly consumerist holiday known only as Black Friday.
If you're looking for the best cloud storage Black Friday deals, this article also has you covered, as we're offering our biggest discount yet - 87% off all our cloud storage plans, which include Meet, Mail, Photos, and more!
And unfortunately, no, the origin of Black Friday has nothing to do with pirates…Sorry.
What is Black Friday?
Black Friday is always the Friday after Thanksgiving, making it the fourth Thursday in November. Black Friday is not an official holiday but a global phenomenon in which companies offer holiday discounts and sales.
Often, Black Friday are associated with American malls, department stores, and supermarkets, opening early in the morning to crowds of waiting customers hoping to cash in on exclusive savings.
Why Is It Called Black Friday?
The word "black" has often been applied to days that are infamous or experienced some kind of calamity or catastrophe in the past.
The use of the phrase in reference to shopping the day after Thanksgiving was initially coined by The New York Times on November 29, 1975, which used the term Black Friday to specifically refer to "the busiest shopping and traffic day of the year" in Philadelphia.
The phrase has since gradually gained steam, being adopted by US retailers for promotional purposes. Black Friday has become a cultural icon, for better or worse, thanks to media coverage of the often wild behavior of shoppers. Because of this hype, even retailers outside the US now promote the day to remain competitive with US-based online retailers and market their own sales.
History of Black Friday and How Black Friday Started
Why is the Friday after Thanksgiving known for shopping and crazy Black Friday deals?
The day after Thanksgiving has been regarded as the beginning of the United States Christmas shopping season since the early 1950s. This is most likely due to the appearance of Santa Claus in many communities' Thanksgiving parades. The idea being that "Santa has arrived" or "Santa is just around the corner" because Christmas is always the next major Christian holiday following Thanksgiving.
Macy's and other big-name stores, and their national parade, likely had much to do with this being popularized. In the late 19th and early 20th centuries, many Santa or Thanksgiving parades were indeed sponsored by department stores.
Eventually, it became an unwritten rule that no store would try doing Christmas advertising before the parade was over. Therefore, the day after Thanksgiving became the day when the shopping season officially started.
Thanksgiving's relationship with Christmas shopping led to controversy in the 1930s. Retail stores would have liked to encourage a longer shopping season, but no store wanted to break with tradition and be the one to start advertising before Thanksgiving.
Cyber Monday quickly followed in Black Friday's footsteps as an alternative sales day for online retailers. Also, in 2015, online book giant and cloud storage provider Amazon was the first to offer "Black Friday in July" deals on what they called "Prime Day." These Black Friday look-alikes have since been widely adopted by other companies looking to cash in on the trend by offering similar deals.
Black Friday Trends
Since 2020, Black Friday has been declining in favor of online shopping. The coronavirus pandemic and subsequent lockdown have accelerated this process. The pandemic also resulted in holiday deals and coupon codes being offered over a more extended period of time, even as early as October.
Fewer people are now shopping in person on Black Friday as more and more businesses are taking the majority of their sales online.
Black Friday Predictions
Change is in the air, and Black Friday will be a little different this year. Below are five predictions for Black Friday:
Deals lasting longer than one day
After COVID, the public has become used to Black Friday deals spread out over a longer period. Many companies will be wary of trying to revert back to a one-day extravaganza too quickly. Consumers are over the 24-hour frenzy.
People will search out real value
Many people will only pull the trigger on items that have a very good value. A lot of the old tricks, like stating a false original price won't work anymore. Consumers are catching on and have become warier than in previous years.
Sustainability becomes a priority
Climate change is becoming more and more relevant with each passing day. Consumers will pass on anything that is bad for the environment, or at the very least, consider more planet-friendly options wherever possible.
A return to local businesses
Thanks to a backlash to poor business practices and bad press from some big-name retailers, many consumers are skipping Black Friday or instead choosing to shop local. Many local businesses are also realizing the benefits of participating in Black Friday deal-making.
Less spending overall
Times are tough. Inflation, COVID, and uncertainty about the future are hitting consumers hard this year, and many are deciding to cut back on non-essential spending. It's safe to expect holiday spending to be much more humble than in years past.
Best Black Friday cloud storage deals
Internxt
If you need secure cloud storage with end-to-end post-quantum encryption, then Internxt has the best Black Friday deal for you with 87% off all monthly and lifetime cloud storage plans.
All paid plans include backups, Antivirus, and VPN to protect your cloud from data loss, protect your device, and encrypt your internet connection.
With an Internxt Ultimate plan, you get 87% off Internxt's full product suite, which includes Internxt Mail for encrypted email and Internxt Photos for automatic backups.
For advanced cloud management, Ultimate plans include WebDAV and Rclone support, and NAS cloud backups for QNAP and Synology devices.
You can get early access to our 2026 Black Friday deal from the link below, and be the first to access our biggest deal of the year!
To claim the best cloud storage deal this Black Friday, click on this link, choose your plan, and your discount will automatically apply at checkout.
If you want to view the full features of our Black Friday deals, check out our Essential, Premium, and Ultimate plans to find the right deal for you.
| Plan | Storage | Features | Annual (Paid monthly) | Lifetime Cost |
|---|---|---|---|---|
| Essential | 1TB | €1.29/month | €247 | |
| Premium | 3TB |
|
€2.59/month | €377 |
| Ultimate | 5TB |
|
€3.89/month | €507 |
| Claim your Black Friday deals | ||||
How to choose cloud storage Black Friday
Pricing
Cloud storage Black Friday deals are the best time to upgrade your storage as it's the time of year companies offer their biggest deals, and Internxt is no different.
With your 87% discount, you can start protecting your files from just €1.29/month for 1TB of storage, backups, Antivirus, and VPN included with your deal.
If you want to avoid subscriptions entirely and choose one-time payment cloud storage, then Internxt's lifetime plans start at €247, and if you need to stack your plan later, you can upgrade your plan to get more storage or features, such as Mail, Photos, and NAS support.
Features
Cloud storage Black Friday deals are popular because if you choose correctly, you get additional features included with your storage.
Google One pricing plans include advanced Gemini features, Google Photos, and access to Google Workspace.
However, Google does not offer end-to-end encrypted cloud storage, and other cloud companies, such as pCloud, include this feature as a paid add-on.
Therefore, if you want a cloud storage deal that includes zero-knowledge and post-quantum encryption, and a full product suite for your privacy, choosing Internxt's Black Friday deal is the best choice to meet your privacy needs.
Storage
Based on your needs, you may need cloud storage plans from 1ooGB to store and back up photos, or larger plans between 3 and 5 TB if you need cloud storage for videos.
When choosing your storage, you should account for your future needs and whether your storage plan will be enough to store and back up your files in the future, so you don't have to buy another plan.
Privacy
To protect your files and data from data breaches and big tech surveillance, you need a Black Friday deal that includes end-to-end encryption.
This form of data encryption encrypts files on your device, and you hold the keys, so only you can access your files.
Internxt offers post-quantum encryption included with all plans, protecting your privacy against future cybersecurity threats, and all products are open source for total transparency to ensure your files remain safe, and your data secure.
What is the best cloud storage Black Friday?
Internxt's 87% discount is the best cloud storage deal for Black Friday in 2026, it includes post-quantum encryption and a complete privacy bundle to secure your emails, video calls, internet connection, and back up your photos.
With lifetime storage, it's the perfect investment: pay once and never have to worry about rising subscriptions, and you can upgrade whenever you need more storage and features.
For the best Black Friday deal for your online privacy, choose any Internxt plan, protect your files, and get the most private cloud storage, email, and more for 87% off on our website.
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Nathan James Turner