Best Black Friday Deals and Discounts You Don’t Want To Miss in 2025
Wondering what's the big deal with Black Friday? And why does every business on earth seem to be obsessed with the quasi-holiday? Or are you just looking for great deals?
Black Friday has become a sort of global cultural institution. Everyone knows about it, some look forward to it, and a few go crazy for the big day. It may be hard to believe, but Black Friday hasn't always been a thing, and it's actually a relatively recent development. Below find out everything you wish to know about the weird, wild, and overtly consumerist holiday known only as Black Friday.
And unfortunately, no, the origin of Black Friday has nothing to do with pirates…Sorry.
What is Black Friday?
Black Friday is always the Friday after Thanksgiving, making it the fourth Thursday in November. Black Friday is not an official holiday but a global phenomenon in which companies offer holiday discounts and sales. Often, Black Friday is associated with American malls, department stores, and supermarkets, opening early in the morning to crowds of waiting customers hoping to cash in on exclusive savings.
Why Is It Called Black Friday?
The word "black" has often been applied to days that are infamous or experienced some kind of calamity or catastrophe in the past. The use of the phrase in reference to shopping the day after Thanksgiving was initially coined by The New York Times on November 29, 1975, which used the term Black Friday to specifically refer to "the busiest shopping and traffic day of the year" in Philadelphia.
The phrase has since gradually gained steam being adopted by US retailers for promotional purposes. Black Friday has become a cultural icon, for better or worse, thanks to media coverage of the often wild behavior of shoppers. Because of this hype, even retailers outside the US now promote the day to remain competitive with US-based online retailers and market their own sales.
History of Black Friday and How Black Friday Started
Why is the Friday after Thanksgiving known for shopping and crazy Black Friday deals?
The day after Thanksgiving has been regarded as the beginning of the United States Christmas shopping season since the early 1950s. This is most likely due to the appearance of Santa Claus in many communities' Thanksgiving parades. The idea being that "Santa has arrived" or "Santa is just around the corner" because Christmas is always the next major Christian holiday following Thanksgiving.
Macy's and other big-name stores, and their national parade, likely had much to do with this being popularized. In the late 19th and early 20th centuries, many Santa or Thanksgiving parades were indeed sponsored by department stores. Eventually, it became an unwritten rule that no store would try doing Christmas advertising before the parade was over. Therefore, the day after Thanksgiving became the day when the shopping season officially started.
Thanksgiving's relationship with Christmas shopping led to controversy in the 1930s. Retail stores would have liked to encourage a longer shopping season, but no store wanted to break with tradition and be the one to start advertising before Thanksgiving.
Cyber Monday quickly followed in Black Friday's footsteps as an alternative sales day for online retailers. Also, in 2015, online book giant and cloud storage provider Amazon was the first to offer "Black Friday in July" deals on what they called "Prime Day." These Black Friday look-alikes have since been widely adopted by other companies looking to cash in on the trend by offering similar deals.
Black Friday Trends
Since 2020, Black Friday has been declining in favor of online shopping. The coronavirus pandemic and subsequent lockdown have accelerated this process. The pandemic also resulted in holiday deals and coupon codes being offered over a more extended period of time, even as early as October. Fewer people are now shopping in person on Black Friday as more and more businesses are taking the majority of their sales online.
Black Friday Predictions
Change is in the air, and Black Friday will be a little different this year. Below are five predictions for Black Friday:
Deals lasting longer than one day
After COVID, the public has become used to Black Friday deals spread out over a longer period. Many companies will be wary of trying to revert back to a one-day extravaganza too quickly. Consumers are over the 24-hour frenzy.
People will search out real value
Many people will only pull the trigger on items that have a very good value. A lot of the old tricks, like stating a false original price won't work anymore. Consumers are catching on and have become warier than in previous years.
Sustainability becomes a priority
Climate change is becoming more and more relevant with each passing day. Consumers will pass on anything that is bad for the environment, or at the very least, consider more planet-friendly options wherever possible.
A return to local businesses
Thanks to a backlash to poor business practices and bad press from some big-name retailers, many consumers are skipping Black Friday or instead choosing to shop local. Many local businesses are also realizing the benefits of participating in Black Friday deal-making.
Less spending overall
Times are tough. Inflation, COVID, and uncertainty about the future are hitting consumers hard this year, and many are deciding to cut back on non-essential spending. It's safe to expect holiday spending to be much more humble than in years past.
Best Black Friday Deals
Internxt
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Deal details: 90% off all Premium Plans—including annual, lifetime plans, B2B, and Family plans.
Deal validity: November 3rd to December 3rd
ControlHippo
ControlHippo is an all-in-one messaging platform that unifies WhatsApp Business API, SMS, Telegram, Instagram, and email into a single, intelligent dashboard. Its AI assistant automates routine customer interactions, while custom workflows streamline operations and save hours of manual work.
With native CRM integrations like HubSpot, Pipedrive, and Zoho, teams can manage conversations and boost conversions without toggling between tools. Real-time analytics, effortless team collaboration, and mobile accessibility make it easy to deliver exceptional customer experiences anytime, anywhere.
Deal Detail: 25% off on annual plans
Coupon code: Reach out to marketing@controlhippo.com
Validity: Up to December 5th, 2025
CallHippo
CallHippo is an AI-powered business communication solution that brings intelligence and automation to every interaction. Designed for businesses of all sizes, it offers features like AI Voice and Sales Agents, intelligent virtual assistants, sentiment analysis, topic extraction, and omnichannel messaging for better conversations.
With integrations to 100+ apps such as Shopify, HubSpot, and Zapier, CallHippo improves customer experience with smarter AI-powered communication.
Deal Detail: 20% off on annual plans and 15% off on quarterly plans
Coupon code: Reach out to marketing@callhippo.com
Validity: November 1st - December 5th, 2025
Mailmodo
Mailmodo is an AI email marketing software that helps businesses create, automate, and optimize campaigns effortlessly. From strategy planning to writing copy and building journeys, Mailmodo’s AI Agents handle it all — no technical expertise required. It’s ideal for both beginners and advanced marketers who want interactive, high-performing emails without any coding.
Deal Detail: 30% off on annual subscription plans.
Validity: Until November 30th, 2025